Acrobat & Macromedia Merger Q&A

Q Why is Adobe acquiring Macromedia?

A Adobe’s mission has been to help people and businesses communicate better.
Macromedia’s mission has been to provide a rich media experience. Together, we share a vision for the future and with the combination of the two companies; our products, technologies and people; we will enable the creation and delivery of compelling content and experiences across multiple operating systems, devices and media.

Q Why are the companies joining now?

A Both companies are experiencing great success and momentum, and believe that
together, they will be better able to achieve their combined vision with greater synergy. We also believe the joining of two healthy companies will lead to a more successful combined company.

Q What do you see as the opportunities for the combined company going forward? Did something change in how Macromedia perceives its standalone business opportunity?

A Macromedia sees this as an opportunity to accelerate and expand its business models. Working as one team, Adobe and Macromedia see the opportunity for greater focus on delivering a compelling and industry-defining technology platform to meet a broader range of customer needs.

Q What is the mission for the combined company?

A For creative professionals, a more robust authoring and development environment to create, manage and deliver information; For web developers, a better workflow with tighter integration and easier repurposing of content; For digital video professionals, a broader solution that extends to delivery of rich video over the Internet; For mobile consumers, developers content providers and operators, a richer set of offerings for delivering rich mobile content; For business users, a richer environment for collaboration that enables both on-line and off-line collaboration; For enterprises and enterprise developers, a more complete set of development tools and solutions that help connect back-end systems to people and processes; and For key verticals such as
Government and Education, more comprehensive solutions tailored to their specific needs. By combining the passion and creativity of two leadingedge companies, Adobe will continue driving innovation that is changing the way people everywhere experience and interact with information.

Q What will be the name of the combined company?

A Adobe Systems Incorporated.

Q How many employees does Macromedia & Adobe have?

A Macromedia has approximately 1,450 employees worldwide and Adobe 4,000.

Q What is the combined revenue of the two companies?

A The combined companies would have generated in excess of $2.1 billion in 2004
revenue. We are not providing forward-looking financial targets for the combined company today.

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