FOR IMMEDIATE RELEASE
For further information, contact: August 10, 2004
Catherine Upton, Publisher
888-201-2841 x845
cupton@b2bmediaco.com
www.elearning.b2bmediaco.com
B2B Media Co. Launches New Tech Group Magazine with Introduction of Elearning! Magazine, web site and eNewsletters
--Target $50 Billion E-learning market
Corona, CA, August 10, 2004 -B2B Media Company announced the launch of four media products serving the $50 billion e-learning market; Elearning! Magazine, web site and Elearning! eNewsletter and Elearning! News Alert. Now, marketers of e-learning and knowledge management solutions can exclusively target their buyers from US enterprises, government agencies and educational institutions. Elearning! Magazine readers are building smarter companies with technology enabled knowledge-management systems.
"B2B Media Company is dedicated to delivering media options for niche industries. A $50 billion market deserves its own media channel to create a community voice. Elearning! Magazine is that voice," reports CD Davis, President of B2B MediaCo.
Launching October 2004, Elearning! Magazine is the business publication serving an audience of 150,000 senior executives from the USA's largest enterprises, top governmental agencies and educational institutions. Elearning! magazine will also be available on a subscription basis and at key technology and management events across the USA . The magazine will address technology-enable knowledge management at an executive level. Each issue features real life case studies, techniques and strategies plus the market trends and analysis against which to benchmark.
A number of features make Elearning! unique. "We are 100% e-learning, 100% of the time. Second, our blended media approach provides 'content as you like it' options to the reading and buying community," continues Davis. Elearning! Magazine will be mailed to key buyers in printed format. However, readers and subscribers can also elect the electronic edition, which is distributed to 150,000 professionals. Elearning! e-zine also offers added functionality including audio, video, streaming, and web-like interactivity. "We go beyond the white paper and talk first hand with customers and solution providers. Our multimedia approach invites our community to integrate web-like interactivity in the messaging and editorial content," continues Davis.
Finally, content found in Elearning! Magazine, web site, e-mail newsletters or e-zine are available for public consumption at no additional cost. Readers, subscribers, advertisers and sponsors are invited to forward content to their peers and constituencies. "This is the true value of an industry magazine-available to all who wish to use it," claims Davis.
Sister product, Elearning! eNewsletter will launch in September 2004 serving managers and practitioners, integrators and suppliers whom value advice on techniques and tips to deploy successful e-learning initiatives. With 40% growth expected this year, many professionals are deploying more significant initiatives and Elearning! eNewsletter provides them timely and accurate information directly from the front-line.
Launching in October is Elearning! News Alert, a weekly e-mail newsletter focusing on product announcements, updates, white papers, and demos from e-learning suppliers across the globe. The need for product-focused timely newsletters is not lost when you 'have to find' that content developer for a new initiative. By focusing on products, subscribers can get early first looks at products and solutions, provide early feedback to vendors and learn first hand of updates, patches or techniques to improve results.
The e-learning market is expected to grow 40% this year-one of the fastest in the technology space. Valued at $8 billion in the US, it is expected to top $50 billion worldwide by 2010. "The Elearning! brands finally offer clients targeted reach to a very important e-learning market," closes Davis.
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Elearning! Magazine, e-zine, Elearning! eNewsletter and Elearning! News Alert and web site is operated by B2B Media Company, a privately held trade publishing and electronic media company. Elearning! brands are produced by B2B Media Company's Trade Publishing Unit. The custom publishing division offers complete turnkey third party publishing, production, and fulfillment services. To learn more, visit elearning.B2BmediaCo.com